This is why any gold-standard scientific intervention study should be double-blind placebo-controlled - see here:
Double-blind, Placebo-controlled Study
This is supposed to compensate for placebo effects because neither the subjects, nor the researchers conducting the study, know who is getting the drug and who is getting the placebo. Once the study is complete and all the data is gathered, a third party 'reveals' who got what and the data can be interpreted so that any placebo-effect is filtered out.
Are you also aware of the less well-known nocebo effect? This is the theory that believing something will have negative effects will often result in those negative effects being manifested - even if the supposed causative agent is actually inert (like a placebo)!


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