Wow, wish there were some figures but thats pretty cool![]()
Consider this next time you work out.
From the Wired.com blog:
A study commissioned by a phallically named insurance company proves beyond all doubt that the unbridled roar of an Italian supercar turns women on but the soft purr of a fuel-efficient econobox doesn’t stimulate anyone’s MPG-spot.
David Moxon subjected 40 men and women to the sounds of a Maserati, Lamborghini and Ferrari, then measured the amount of testosterone in their saliva. He found everyone had higher levels of the stuff — a measure of their arousal — after hearing the revving exotics, but the amount the women had was off the charts.
The econobox, however, left everyone colder than a January day in Nome.
The study was commissioned by the ultra-exclusive British insurer Hiscox (we swear we’re not making this up), which was curious to know how people respond to high-end luxury cars. “We knew owners of luxury cars felt a connection with the sound of their vehicles,” says Steve Langan, managing director of the insurance company. “We have now scientifically proven the physical attraction people feel when it comes to cars.”
To test the theory that high-performance cars get people hot, Moxon had 40 men and women listen to recordings of the three Italian exotics and a Volkswagen Polo. Everyone had significantly more testosterone after hearing the exotics, and all of the women were turned on by the Maserati. The guys, on the other hand, were drawn to the Lamborghini.
“We saw significant peaks in the amount of testosterone in the body, particularly in women,” Maxon says, noting that even women who said they had no interest in cars were turned on. “Testosterone is indicative of positive arousal in the human body so we can confidently conclude from the results out today that the roar of a luxury car engine actually does cause a primeval physiological response.”
As for the Polo? Everyone had less testosterone after listening to it.
So there you have it, the next time you want to get your T levels jacked, stick a recording of a Lambo being revved on your Ipod and get training lol!
So we should all look for a gym that's pretty close to a motorway?![]()
I got slated for suggesting such stimulus as increasing testosterone when i mentioned it before.
It certainly does something for me, when i view/hear a powerful and impressive but in a crude way car i often grit my teeth in some sort of instinctual drive.
I theorised this is evolutionary response to the roars of mammoths and other megafauna, today we don't encounter such beats but hearing and 'controlling' such a powerful machine has a similar effect.
"look at me, i can control 300bhp of V8 power"
Exotic purr is nice but what really does it for me is crude, loud, powerful beasts.
Watch this and try not to grin when he floors it.
http://uk.youtube.com/watch?v=2Omj6zxtIB0
High Fat Diet Sucks
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Great link, thanks. Unfortunatley he never gets to really gets to open the carbs and flood the thing though if that were a test drive my cash would be his!
Funnily enough I got a new album today and decided to listen to it while training, and the opening track started with a car revving it's engine and then screeching down a road.
Thought that was appropriate enough to post...
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